Portfolio

My Success Story

Performance Campaigns – July 2024

Total Ad Spend: ₹1,55,189

  • Google Ads: ₹47,795

  • Meta Ads: ₹1,07,393

Breakdown of Meta Campaigns:

  • 🟢 Leads Campaign
    → 1,009 leads at ₹17.52/lead
    → CTR: 1.58% | Impressions: 2,54,038 | Reach: 1,35,538

  • 🟣 Instagram Profile Visits (Traffic Campaign)
    → 67,587 visits at ₹0.98/click
    → Impressions: 69,75,565 | Reach: 62,13,124

  • 🔵 Boosting Center (Instagram)
    → 12,388 profile visits at ₹1.87
    → Impressions: 16,99,084 | Reach: 7,09,537

  • 💡 Instagram Awareness Campaign
    → 63,394 profile visits at ₹1.06
    → Impressions: 76,31,139 | Reach: 48,89,782
    → Engagement: 53,943 | Leads generated: 928

🎯 Ads Manager Results – July 2024

Lead Campaign (Meta)

  • Spend: ₹16,748.41

  • Reach: 22,345 | Impressions: 42,781

  • Leads Generated: 48

  • Cost Per Lead: ₹341.80

  • CPC: ₹24.85 | CTR: 1.58%

Instagram Profile Visit Campaign

  • Spend: ₹8,206.09

  • Reach: 12,95,177 | Impressions: 16,59,992

  • Results: 5,405 visits

  • CPC: ₹1.40 | CTR: 0.35%










Taxdisha Campaign & Social Media Portfolio

Hardick Bavishi Campaign & Social Media Portfolio

Client: Hardick Bavishi
Role: Campaign Strategist & Performance Marketer
Period: March 26, 2022 – April 26, 2025
Platforms: Facebook Ads, Instagram, LinkedIn

📊 Performance Overview

Metric Value
Total Campaigns (Facebook Ads) 5 campaigns
Total Spend ₹5,379.81
Total Impressions 22,979
Total Reach 16,357
Total Results (Leads/Conversions) 112
Average Cost per Result ₹48.04
Total Organic Impressions (Social Media) 1,148 (Facebook)
Total Clicks (Social Media) 51 clicks
Engagement Rate (Social Media) 7.6%

🎯 Key Achievements

  • Successfully generated 112+ qualified leads through Facebook ad campaigns.
  • Achieved the best Cost Per Lead (CPL) at ₹28.09 in the "Filing Your ITR Can Be Tricky" campaign.
  • Recorded the highest reach of 9,564 people in a single campaign ("Tax Disha Lead July ITR 2023").
  • Increased engagement on social media with 346 organic members reached and 51 clicks.
  • Managed and optimized campaigns and social media pages across Facebook, Instagram, and LinkedIn, ensuring cohesive branding and engagement.

🔥 Highlight Campaigns

1. Tax Disha Lead July ITR 2023

Objective: Lead Generation (ITR filing)

Reach: 9,564

Impressions: 14,654

Results: 72 leads

Amount Spent: ₹3,459.93

Cost Per Lead: ₹48.05

2. Filing Your ITR Can Be Tricky (Post Campaign)

Objective: Messaging Conversion (Client inquiries)

Reach: 3,063

Impressions: 3,821

Results: 21 inquiries

Amount Spent: ₹589.89

Cost Per Result: ₹28.09 (Best performing CPL)

📊 Social Media Insights

Facebook Insights

  • Total Impressions: 1,148 (Organic)
  • Members Reached: 346 (Organic)
  • Total Clicks: 51
  • Engagement Rate: 7.6%

Instagram Highlights

  • Engagement Rate: 7.6%
  • Reactions: 38

🛠️ Skills Demonstrated

  • Paid Advertising Strategy: Designed and optimized ad campaigns tailored to audience insights.
  • Audience Targeting and Segmentation: Leveraged data to target high-quality leads across platforms.
  • Lead Generation via Facebook Ads: Achieved low CPL through precise targeting and creative strategies.
  • Social Media Engagement: Boosted reach and interaction on organic content, driving clicks and engagement.
  • Budget Optimization: Maximized ROI by ensuring cost-effective ad spending.
  • Campaign Analytics and Iteration: Measured results and continuously improved strategies based on insights.
Learn More About Hardick Bavishi's Campaigns

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